No world cup is complete without - that's right, bad advertising.
This year, I think we must set up an award to honour the most execrable, putrid, and plain crummy ad films that we're going to be subjected to thanks to the efforts of the advertising industry's most idiotic brains.
Our first nominee - The CBZ ad featuring that wannabe James Bond guy spouting immeasurably, excruciatingly bad lines - of course, ably supported by an appropriately annoying 'babe' and 'mission giver' characters. At one point, the guy actually says ' Thinking. Such a waste of time'. Perhaps the creative team behind the ad believes in this philosophy a tad too fervently. At least, I hope that they didn't put too much thought into producing this turd. The idea of an agency that brainstormed for days, went through innumerable options, and then came up with this is too painful to contemplate.